This week we are in conversation with Hazel Gardiner of Hazel Gardiner Design Hazel is a floral designer, gardener, broadcaster and content creator based in London We find out about Hazel's beginnings and what drove her into a career in flowers  after a rare cancer diagnosis Hazel had a very definitive idea of how she wanted her business to look when she first set out, giving an immersive experience to her clients drawing inspiration from fashion, architecture & nature amongst other things We chat about how you need a business model to evolve and adapt to suit your needs and desires as you move through time We hear about how it all started for Hazel and how she began to focus in on her signature style when she started to take part in styled shoots, collaborating with other creatives enabling Hazel to find her creative voice We talk about the importance of building a great team and how by surrounding yourselves with talented freelance talent can elevate your brand Hazel speaks about the structure of her business and how employing a business coach has helped her streamline her processes & life balance. Helping her to understand the part of the business which are most important to her Hazel tells us about her team and how by delegating out every day tasks has allowed her more time to work on moving her business forward We hear about the broadcasting side of Hazels business, her YouTube series speaking with gardeners of English Heritage sites and all about her content creation We work through absolutely loads in this episode so we know you're going to absolutely love it Huge thanks to Hazel for being so wonderful xx To find out more about Hazel and her business please head over to https://www.hazelgardinerdesign.com/home Go show her grid some love here https://www.instagram.com/hazelgardinerdesign/ Links Business Coach https://www.louiseambercoaching.com/ BFA article (members site) also published online here - https://www.floristrytradeclub.co.uk/post/tackling-race-barriers-in-floristry RHS Career is Horticulture - https://www.rhs.org.uk/education-learning/careers-horticulture/floral-designer Support the show (http://www.instagram.com/girlflowerpodcast)