Matilda Djerf grew up in a small town in Sweden and even once worked as a fishmonger. Today, she's one of the most influential and trend-defining fashion creators out there, and her brand, Djerf Avenue, is the real deal. In this episode of Girlboss Radio, Matilda chats with Avery about how she launched her fashion label without a business plan, how her partner pushed her to dream big and why she doesn't believe the content creator space is too crowded to succeed in. It's a must listen for fans of her effortless style, and anyone who's dreaming of starting their own thing—whatever it is. Discover Shortform, the world’s best destination for nonfiction book summaries, and get a five-day FREE trial and 20% off the annual subscription at shortform.com/girlboss. Use code GIRLBOSS for FREE shipping for the rest of 2022 at djerfavenue.com. Follow Matilda on Instagram and TikTok at @matildadjerf and Djerf Avenue at @djerfavenue. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Discover the hottest jobs in marketing, finance, social media and more on our Girlboss Job Board at jobs.girlboss.com. Girlboss Goods, our women-owned and operated marketplace, makes it easier for you to vote with your dollar while also championing small businesses. Head to girlboss.com/goods. Happy shopping! Did you enjoy this episode of Girlboss Radio? Comment and let us know what you think on our Instagram, TikTok or LinkedIn. And don’t forget to share your love for the Girlboss Radio podcast by leaving a rating or review on Apple, Spotify, or wherever you get your podcasts.