A girlfriend of mine who is a brilliant coach, facilitator and pelvic floor practitioner was sharing with me how much she hates all the "marketing and sales" stuff. And I really felt her pain and struggle because I've been feeling the same for the last 4 years... although, in comparison to her, I actually did it DESPITE misalignment, frustration and resistance. And I'm not sure what's worse: to start something an feel like you can't stop because the ball needs to keep rolling or to not start at all and constantly struggle with starting? Anyhow, as I was recording a message to her about expression, content creation and how could she do this, I realized that this is a podcast episode and I stopped and started to record an episode for you... And that turned into a 54 minute share about my own journey and struggles with content creation and how expressing yourself fully and being in alignment in your business is the first thing that needs to happen and needs to CONTINUE to happen.