How do we manage a business in a feminine way? This morning in my embodiment practice I have stumbled upon a MASSIVE REALISATION about how as women we might build business in a way that feels hood to us, attracts the clients we want and also creates GREAT CASH (cause we want that too, right?) 💸💰 This approach is, obviously, very different to how men build businesses and make money. I’ve been exploring the subjects of feminine/feminized/feminist economy and researching and reading different viewpoints on this (a lot of it is not very though out or grounded or makes sense) and this morning it landed for me. Now, this might not be a massive revelation for you (it’s kind or common sense when you think about it) but it was a HUGE EMBODIED realization for me What I realised and embodied (the difference between knowing or realizing something in your head is VERY DIFFERENT) to embodying it and, therefore, fully living it in your body. Anyhow, what I realized is this: to build a business that feels good and brings lots of cash for me as a woman, I have to be primarily be operating from FULLNESS. This means that when I send emails, social media posts, get on sales calls, do meetings or anything else in my business it has to come from a place of FULLNESS. Fullness for me means being aligned with who I am and what I want. Fullness means being in a pleasurable relationship with my work. Excited and curious about my clients, my message, my body of work. Excited to go deeper. Excited to tell everyone about it. Excited to show up. Feeling delicious and juiced up about this thing that I’m doing! In my body this feels like liquid gold in my whole body. And so my primary job as a feminine business owner is not to learn and apply tactics and doing things but to actually be in constant exploration of this FULLNESS. And when I’m not feeling full and excited I need to take a step back and realign and see what is this about, what doesn’t feel right and how to change and pivot and why.