From a background in finance and fashion, Natalie definitely did not have a conventional beauty background. As an avid product junkie, Natalie became enamored with the beauty industry and decided to follow her passion. In 2015, WinkyLux was born. Winky Lux, the clean, joyful beauty brand that has definitely captured your attention in the makeup aisles of Target, has become a staple in the beauty space. Since starting the brand, she’s raised venture capital, scaled the brand to over $100 million in retail sales, and opened their flagship store in Nashville, TN. In this episode, Natalie also discusses: Why she was told not to launch a beauty brand Always going back to the customer Creating affordable products that give you a sense of pride and joy New launches including their custom, velvety liquid blush The challenges women face raising venture capital We hope you enjoy this episode and gain valuable insights into Natalie’s journey and the growth of Winky Lux. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more. Be sure to check out Winky Lux at www.winkylux.com and on Instagram at @winkylux