Michele Gough-Baril founded Iris&Romeo after two decades in the beauty industry, climbing her way to the top. Burned out by the persistent excess and hustle culture, she stepped away to the healing rhythms of Northern California and gave herself permission to live fully, deeply, and with purpose. With the help of a retired racehorse named Romeo, also burned out from his career on the track, she simplified her life, reconnected with her truest self, and realized that instead of walking away, she could do it on her terms. It was time for Iris&Romeo, a smarter kind of beauty, one that’s more efficient, more effective, less wasteful, and wears like a dewy second skin. Spending less time on skincare and makeup means more time for the things that really matter… starting with you. In this episode, Michelle also discusses: Pioneering the digital experience from the beginning of social Building a brand centered around core values that align with herself How Romeo was the catalyst for her major life change The process of perfecting Skin Days The importance of being accessible, inclusive and relatable We hope you enjoy this episode and gain valuable insights into Michele’s journey and the growth of Iris & Romeo. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more. Be sure to check out Iris & Romeo at www.irisandromeo.com and on Instagram at @irisandromeo