From Neutrogena to Dollar Shave Club, Kerry’s vast brand building experience has led her to current role of building the next billion dollar skincare brand with Versed. Driven by a strong community (they even picked the name) the brand gained traction rapidly, launching in Target with an accessible presence, price point and purpose. Versed is formulated to the highest standards in the world with every ingredient having a purpose that is safe and effective making it the brand you’ll restock. In this episode, Kerry also discusses: Her unique background in science and psychology Creating a consumer first brand that is accessible The importance of brand affinity Why retinol is the forefront ingredient in skincare and should continue to be so Designing for the millennial woman Global expansion plans and her strategic insights We hope you enjoy this episode and gain valuable insights into Kerry’s journey and the growth of Versed. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more. Be sure to check out Versed at www.versedskin.com and on Instagram at @versed