Carrie Barber has collaborated with some of the most influential beauty brands on the planet, including Glossier, Sephora, and VIOLET GREY. In 2013, Carrie and her partner took a bold leap by acquiring and relaunching MAKE Beauty. Carrie continues to evolve MAKE, pushing the brand forward into the next chapter of beauty. For her, this means making sustainability the standard, using cleaner and more effective ingredients, incorporating technology into formulations and the digital experience, and experimenting with pigment again. Today, MAKE offers a collection of utilitarian personal care essentials designed to seamlessly integrate into your daily routine. In this episode, Carrie also discusses: How her involvement with MAKE started with a DM Reformulating the products to keep the ethos of the brand while embracing the new Marketing makeup and skincare as a digital only brand How to grab attention with branding and packaging Partnering with biotech labs The importance of supporting makeup artists and community We hope you enjoy this episode and gain valuable insights into Carrie’s journey and the growth of MAKE. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more. Be sure to check out MAKE at www.makebeauty.com and on Instagram at @makebeautyofficial