Businesses — and their leaders — almost universally recognize the importance of learning from failure. But what are the right lessons to take away? And how can businesses learn them in a way that enables future success, rather than creating mere retrospective understanding? As failure becomes a badge of honor in the start-up world, how can other companies and organizations adopt a culture of failure that complements and enables traditional business models? In a world where not all failures are created equal, how will employees and leaders know when to fail, how to fail, and what to do when they fail?