Creative, cultural or entertainment industry. Regardless of the term, those were one of the first industries worldwide to be closed by the coronavirus pandemic. And they will probably be one of the last to open. But suppose you want to continue organizing events. Then this situation can become a challenge as well as an excellent opportunity to change your thinking about the theatre and scenography and forms of connections. Michaela Buriánková talked to David Grindle, the executive director of USITT, about how these changes are reflected in USITT's activities.