In this fascinating conversation, Per talks about his early years trekking through the Swedish mountains north of the Arctic Circle for weeks on end, his drive to be a leader or follow in his father’s footsteps as a CEO, how he got the idea to build a decentralized installation group and the enormous growth opportunities still ahead for Instalco. We dive deep into the group’s structure, how Instalco is leading the charge on ESG, and what has made Per most proud after completing 100 acquisitions and creating a business with a $3 billion market cap in just seven short years.