Kim Chi of KimChi Chic Beauty: ‘I want this to be a staple in a lot of people's lives’
Listen now
Description
When Kim Chi made the finals on season 8 of "RuPaul’s Drag Race" back in 2016, fans were captivated by her stunning makeup artistry. Not long after, she became the CEO and founder of her own makeup brand, KimChi Chic Beauty. Launched in 2019 under Bespoke Beauty Brands, the incubator founded by Nyx Professional Makeup founder Toni Ko, the brand made its national retailer debut in CVS last year.  On this episode of the Glossy Beauty Podcast, Kim Chi shares how she became what she calls an “accidental drag queen” back in 2012 and learned her elaborate makeup artistry techniques with no formal training. She also talks about the founding story of the brand and the way she's leveraging it to gain traction as one of the first beauty brands on TikTok’s shopping feature. Kim Chi also uses her platform to speak out about bias and discrimination, and is vocal about the drag queen ban attempts happening across the country. Below are some excerpts from the conversation.
More Episodes
Prequel Skin is less than a year old. But the direct-to-consumer brand, founded by dermatologist Dr. Sam Ellis, in partnership with Ben Bennett's incubator, The Center, has caught on. That can be owed, at least in part, to Ellis's social following: She has 336,000 YouTube subscribers, 226,000...
Published 05/16/24
Published 05/16/24
When Prose launched in 2017, custom hair care was an untapped market, allowing the brand to disrupt the space. Since then, Prose has sold over 10 million units and expanded to skin care, in May 2023. May 2023 also marked a significant milestone for Prose: It reached profitability before bringing...
Published 05/09/24