While economic headwinds are impacting the beauty industry these days, one area that’s still going strong is fragrance. Take InterParfums, for example. It’s the fragrance company that holds the licenses for over 20 fashion and luxury goods labels including Montblanc and Jimmy Choo. The first quarter of this year was its best in its 40-year history as it reported 24% sales growth and surpassed $1 billion in sales. On this week’s podcast, InterParfums CEO and co-founder Jean Madar shared what’s driving that growth. He talked about the surge in sales that the category has been seeing globally since the pandemic began, and why fragrance is a means for a luxury brand to bring in new customers. And at a time when a new celebrity beauty brand is hitting the market virtually every week, he made it clear that InterParfums’ licensing business is still all about fashion partners. Madar gave the details on why the company has no interest in getting in on the fickle celebrity fragrance licensing business.