Renée Rouleau, the celebrity esthetician and entrepreneur, opened her first spa and launched her first product in 1996. By 1999, she had become an early entrant in e-commerce. Today, rather than giving facials, Rouleau is focused on her role of founder and CEO of her brand, which offers a robust assortment of SKUs. Still, she makes time for celebrity clients, which include Lili Reinhart and Demi Lovato. Rouleau is known for her unique approach to categorizing skin — she does so by assigning it to nine types, rather than the traditional three or four.  On this week’s episode of the Glossy Beauty Podcast, Rouleau spoke about how she categorizes skin, how getting a headstart on e-commerce worked to her brand's advantage and why, after 27 years, she's rethinking her DTC sales focus.