Lo Bosworth on expanding Love Wellness beyond vaginal health
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Love Wellness, the supplements brand created by "Laguna Beach" alum Lo Bosworth in 2016, is now eight years old. The brand's bestsellers include its Good Girl Probiotics and The Killer boric acid suppositories, both designed to support vaginal health, as well as its Bye Bye Bloat de-bloating supplement, of which 2 million bottles have sold. Last week, Bye Bye Bloat became a full-blown franchise with the launch of the brand's first true body-care products: a $14.99 Lymphatic Massage Roller, a $24.99 Firming Clay Body Mask and a $19.99 Detoxifying Body Oil.
On this week's episode of The Glossy Beauty Podcast, Bosworth discusses the origin story and growth of Love Wellness plus the playbook she's leveraging to build a product franchise.
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