Why is it that every single person in the world has stories and can easily tell them to their friends and family, but in the business context many people are afraid of storytelling—or they think it is only for creatives…or that it is less effective than data and facts? Jamie Dixon joined me on the Go For Launch podcast to talk about how to become a better storyteller. Jamie is a coach, trainer, and author who has worked with ambitious leaders in over 160 multinational companies over the last 10 years through his company, Shaping Paths. He coaches and trains in both English and Mandarin. He is also conversational in Japanese. Jamie is an IAC-accredited coach and a certified Tiny Habits coach. He is also certified in Everything DISC. In addition, Jamie is the author of several books, including his most recent title, The Story Habit: How Leaders Shape Stories That Drive Action. He also wrote the books Overcome and Get It Done and Shaping Paths. Show Sponsor: Accessibe Chances are your website has issues that not only frustrate many of your users, but could lead to significant fines. For example, if your site is found to violate the Americans with Disabilities Act, your first violation could result in a penalty of $55,000 to $75,000. And additional violations can result in a $150,000 fine. Go to Accessibe (affiliate link) to get a free site scan and to learn more about their compliance products.