Episode # 240. About Sophia:  Sophia is a social media strategist with a proven record for increasing a brand’s following, engagement, and reach. Her clients have tripled attendance at their free events, gone from 800 followers to 50k followers, increased opportunities for podcasts, magazines and even TV features, and at the top of 2020, one of her clients had a 6 figure launch from her Direct Messages... She’s also the creator of the online subscription, WHAT THE HECK TO POST, where she helps members stop falling victim to the algorithm and was most recently seen talkin' DM strategy on Forbes. Connect with Sophia  Getsocial.comWhatthehecktopost.com  InstagramFavorite Quotes “There's a lot of messaging that says content is king. right. And this is why where burnout comes from. We’re showing up every single day to pump out a bunch of different content. But what we are forgetting is without the relationship, without someone feeling comfortable enough to talk to you,  your conversion rate after a period is going to start to dip.” “The job of the algorithm is to keep someone on the platform as long as possible. That's why the algorithm exists.  It serves people content based on what they’ve shown interest in.” “So much of the content and how we're leveraging the algorithm - not all of it is measurable. Loosen up. Don't take your engagement personally because there's a lot that you're not even aware of.” In This Episode You’ll Learn: A fresh perspective on social mediaGetting to know your followers better through your postsThe relationship between the algorithm and relationships with your audienceWhy you shouldn’t obsess with engagement statsUsing your branded language without over-commoditizing what you doDiscovering where to get active conversionsMentioned on the Show: jaclynmellone.com/galpalsLove the show? Then why don’t you: Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider