Entrepreneurs are presented with countless possibilities. Some may tempt them with higher profits, greater efficiency, and more influence. However, impulsively chasing after the “next big thing” can lead to disorganization, a loss of focus, and stagnant growth. This phenomenon is called the shiny object syndrome or SOS and can become a serious hurdle to your personal and professional success. What exactly is shiny object syndrome? Could you have it and if you do, how can you overcome it?...