Jayn is the CEO of Weleda UK and the Chairperson of the Sustainable Beauty Coalition. She received No.1 in 2022's ‘Who’s Who of Natural Beauty’, the tenth year that Jayn appeared in the top 25, and her sixth time at No.1, and the Outstanding Achievement Award at the Natural and Organic Products Europe (NOPEX) 2022 Beauty Awards. Jayn has made it her mission to clean up the beauty industry, eliminate greenwashing and to encourage more social responsibility for what goes on the shelf.   In this episode we talk about living and creating business in harmony with nature, why sustainability is still paternalistic, how to reframe partnerships, how to build a deep listening culture in business, the return to the peer to peer selling model, and the interconnection of wellbeing.   Discover all episodes and more on www.goingconscious.com.   Connect with Jayn: LinkedIn: Jayn Sterland www.weleda.com   Connect with Nikki: Instagram & LinkedIn @nikkitrott www.consciousaccelerator.com