James builds brands that have a positive impact. The core of his thinking builds on the triple bottom line: people; planet; profit which he uses to define what a brand should do (rather than audit what it has done). He is committed to helping as many people benefit from this powerful thinking with access to all his workshops at Rogue School and his agency Punk Works shaping brands that go further.   In this episode we talk about life cycle assessment for impact brands, why doing good doesn’t harm profit, what it means to be an ally to your employees and why success means delivering meaningful interactions so brands can make the big changes.   Discover all episodes and more on www.goingconscious.com.   Connect with James: LinkedIn: James Hurst www.punk.works   Connect with Nikki: Instagram & LinkedIn @nikkitrott www.consciousaccelerator.com