Program change: Suzy Whaley is not able to join me this evening, however we have a great guest joining me tonight. Here's more about tonight's show: Welcome to the 12th season of Golf Talk Live! We're thrilled to announce that this Thursday at 6:00 PM Central, we have a special guest joining us to kick off the season - Rich Katz, Founder/CEO of Katz Strategy, LLC. Rich Katz is a sought-after master strategist and keynote speaker, with almost 30 years of experience in the golf industry. In January 2021, he formed Katz Strategy, LLC, a golf-specialty business advisory and marketing firm. With high-level institutional knowledge and longstanding connections, Katz Strategy helps established, emerging and new brands understand and effectively infiltrate B2B and B2C golf audiences. Their data-driven, well-messaged content achieves impressive results at a low acquisition cost for high customer value. In 2001, Rich founded Buffalo Agency, which has become the world’s largest integrated marketer specializing in the golf-lifestyle, representing nearly 65 trade and consumer brands on five continents. The agency boasts nearly 100 highly talented marketing professionals and a 90% client retention rate. Rich also co-founded digital golf media properties, including the popular Morning Read, Where to Golf Next and The Equipment Insider. Don't miss out on this exclusive opportunity to hear from Rich Katz himself. Join us LIVE on Thursdays from 6:00 - 8:00 PM Central at www.blogtalkradio.com/golftalklive or listen on iTunes, Stitcher, Tunein, Castbox, TalkStreamLive & Spotify.