This episode features an interview with Dana McGraw, Senior Vice President of Data and Measurement Science at Disney Advertising. Dana leads teams responsible for data science, analytics and audience modeling – in addition to attribution, advertiser performance and insights. She leads data science and advanced analytics for advertising sales, covering Disney’s portfolio of linear, streaming, digital, and social properties. Previously, Dana held several positions within Yahoo!’s Media Group, analytics roles at leading interactive agencies, and also coached women’s college basketball for seven years. In this episode, Kailey sits down with Dana to discuss how data collaboration is evolving, the importance of interoperability, and the ins and outs of Disney’s Audience Graph.