For anyone even thinking about building and testing landing pages, Unbounce is an essential tool and the platform that almost single-handedly created the field. Oli Gardner, the company’s co-founder, travels the world speaking and evangelizing about the importance of the landing page experience in marketing. He’s taken a hard look at more landing pages than anyone on the planet, and he’s obsessed with identifying and reversing bad practices. His rants against marketers who send campaign-specific traffic to their general homepage can peel paint off an unpainted wall! Today’s episode explores how Oli got to where he is today, and how he turned a passion for crusading against marketing mediocrity into such a key online business platform. What are some of the important learnings he’s gleaned along the way? Guest - Oli Gardner, Business Coach Unbounce co-founder Oli Gardner is a prolific international speaker who’s on a mission to help businesses use data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He became a marketer the day Unbounce was founded. As an early pioneer in the realm of content marketing, his goal was to position Unbounce as the global leader in everything related to landing pages and ways to deliver high-converting and delightful marketing experiences. Host: Alex Langshur