In this week’s episode of GovComms, contentgroup Founder and CEO, David Pembroke, sits down with business and technology innovator, Michelle Melbourne, to discuss how technology is impacting the communications. They talk using data to create a personalized experience for your audience, the importance of learning and where technology is headed.   This episode is a must listen for leaders in any sector, with valuable insights into how to harness and use technology in a manageable and workable way.   With 30 years’ experience in government technology, Michelle Melbourne, CoFounder of Australian software maker Intelledox, has a long history delivering better online process for citizens. Michelle evangelized the term Digital Transformation years before it was commonplace, and her company pioneered the use of AI to automate business processes. She has helped many large and complex customers to modernise their processes, and more importantly, to transform their team culture and behaviours to maximize the outcomes for citizens.   In 1998, Michelle started a highly successful technology, communications and logistics company - The Communication Link - working on behalf of corporate and government VIPs from around the world. This involved arranging official visits to Australia by Madeleine Albright for senior U.S Government officials and the management of various Sydney Olympic and Paralympic projects. She is currently a Board Member of Smart Communications, Governor of the ANU Foundation Board and an Entrepreneur In Residence for the Canberra Innovation Network. Discussed in this episode: -       Translating an inspiration into reality -       The importance of understanding technology -       How to apply personalized services to your customers -       Adopting new technology during COVID-19 -       The future public service as automation takes hold and AI matures -       The skills we need to enable digital transformation