In this week’s episode of GovComms we go back to 2015 when contentgroup CEO, David Pembroke sat down with Executive Manager, Communications & Engagement for the City of Boroondara, Deb Ganderton. Deb is the Executive Manager Communications and Engagement for one of Australia’s most innovative local council areas, the City of Boroondara in Melbourne. Her work at the City of Boroondara has seen the creation of a matrix style department successfully blending traditional communications and customer service roles with community and employee engagement and research. She has led projects achieving national and international recognition for strategy and evaluation. Currently, Deb is the President of International Business Communicators, an industry association dedicated to excellence in government communication. Deb is a legend of Australian municipal government communications. Her and David discuss Boroondara’s communication structure and how her team has implemented an award-winning content marketing strategy. In this conversation, we discuss building capacity within teams to add value to government departments and share their important work with the community. Discussed in this episode: Developing a strong internal communications network Consulting early and widely to ensure a smooth policy roll out The importance of co-creating Measuring the impact of an activity by knowing your goals and desired outcomes Creating autonomy within your team