This week on GovComms, we talk with Professor Sora Park, the Associate Dean of Research and Professor of Communication at the Faculty of Arts & Design at the University of Canberra. Professor Sora Park chats with contentgroup CEO David Pembroke about the rapidly changing media market during and post the COVID-19 pandemic and the challenges of effectively communicating throughout. Sora was the former Director of the News & Media Research Centre at the University of Canberra and the Chair of Media Industry Studies Interest Group, International Communication Association (ICA). She is currently the President of Australian and New Zealand Communication Association (ANZCA).  She has extensive experience in policy research and consultancy regarding digital media in South Korea. In the private sector, she has had various consultancy experiences for major internet and media companies such as KBS, NHN Corp and MBC. She also has lots of education experience, teaching at Hanyang University and Kwangwoon University. Discussed in this episode: Trends in the consumption of Government media and content The impact of citizens being able to access content direct from Government Current issues in the media market such as anti-trust regulation and misinformation The future of media companies