#005 - How can brands help men? - Listen - Grandkids Test

#005 - How can brands help men?

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Description

In this conversation Fernando talks passionately about how men are in crisis and how brands can offer new more useful social narratives for men. We touch on what it is to be a modern man. Fernando talks about how being a ‘successful’ man is being able to connect to our feelings and emotions. It’s up to brands to offer more varied aspirational models showing many ways for men to be themselves.

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