EP265: Jon Steinlauf, Chief U.S. Advertising Sales Officer, Warner Bros. Discovery
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Description
Jon Steinlauf serves as Chief U.S. Advertising Sales Officer for Warner Bros. Discovery. In this role, he is responsible for overseeing sales, research, marketing, branded entertainment, pricing and inventory control, as well as developing advanced advertising and convergent revenue streams for the company’s portfolio. Steinlauf most recently served as Chief U.S. Advertising Sales Officer, Discovery, Inc. He was instrumental in the creation and monetization of integrated marketing strategies that delivered both incremental revenues for Discovery and additional value for its advertisers. Prior to joining Discovery in 2018, Steinlauf served as President of Advertising Sales at Scripps Networks, successfully elevating its reputation with advertisers as the most upscale group of cable brands with the most engaged viewers in all of TV. Steinlauf first joined Scripps in 2000 as VP of Advertising Sales, with direction of HGTV and the DIY Network, before being elevated to run the entire TV ad sales division in 2003. Among his many accolades, Steinlauf has been named seven times to Adweek’s “Adweek 50” as well as to Cablefax’s “Cablefax 100.” He also earned the Myers Report’s National Television Ad Sales Executive of the Year Award in 2007. Steinlauf is a graduate of Duke University.
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