PJ Pereira is an industry veteran of over 20 years, most famously known for co-founding the independent award-winning creative agency, Pereira O’Dell. In 2023, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas. Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Most recently, PJ was named Jury President of the inaugural AI discipline at 2023 ADC Awards. Also in partnership with ADC, he helped create 101+1, the world’s only interactive gallery that explores the untapped potential of creativity in collaboration with AI. Outside of his work in advertising, PJ enjoys other creative pursuits as a novelist, painter, and martial artist. In 2023, PJ will release a book (his 5th) about the unlikely combination of Artificial Intelligence and kung fu. Pereira is particularly drawn to the concept of an AI’s influence in design and creativity, and he tries to engage this emerging tech in his own creative process whenever possible.