Ed Horne is the President of 160over90. In this role, he is responsible for managing all aspects of the business, and for setting the foundation for 160over90’s global growth strategy across all forms of culture. A key element of his role is to help establish and build relationships with major global clients, as they seek to utilize all areas of culture as a business-building platform. Ed has more than 25 years of experience as an executive in the marketing industry, having started his career in advertising. Prior to joining Endeavor, he spent 15 years at the National Hockey League leading the business side of professional hockey. At the NHL, he was involved in and oversaw the majority of the global NHL business, including marketing, sponsorship, media, licensing, communications, fan development and events. Some of Ed’s most notable professional moments include helping to negotiate the first-ever Super Bowl halftime show sponsorship; helping Amazon Alexa normalize voice technology through TV and film integration; and playing a primary role in creating the partnership with the IOC and relevant NOCs and NGBs that saw NHL players participate in the Olympic Winter Games.