Emma Lacey is Senior Vice President EMEA at Zefr, where in her two years with the company she has helped position Zefr as the leading technology provider for brand safety and suitability across Meta, TikTok and YouTube in the region. Prior to joining Zefr, Emma spent 15 years’ building successful commercial teams across the advertising industry, including being part of the EMEA leadership team at OpenX where she worked as Senior Director of Buyer Development to secure strategic partnerships with media agencies and brands. In addition, she has held senior positions within a range of media and adtech businesses, including AOL, Sky and Blis.