Some beauty brands are cajoled into taking action on sustainability by their customers or competitors. However, others are not waiting around. They are taking the lead and cooperating in setting themselves the highest environmental and social standards to hold their beauty businesses to account. B Corp Beauty businesses are in this latter group. But, what is B Corp and what role does a sub-set group called the B Corp Beauty Coalition play? If you haven’t heard of this forward-thinking, non-profit organisation or the active lead taken by over 60 of its beauty brand members, it is time to put them both on your radar when you wish to shop for sustainable beauty. Lorraine talks to Shaun Russell, founder of B Corp-certified, Scandinavian fragrance and lifestyle company Skandinavisk, who is also co-founder and chair of B Corp Beauty Coalition, an initiative of over 60 B Corps worldwide united in working to improve the sustainability standards of the beauty industry. To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.