In this opinion episode, Formula Botanica CEO and podcast host Lorraine Dallmeier delves into the intriguing world of “skintellectuals” and the significant influence Gen Z is wielding in the beauty industry. But who are these self-proclaimed “skintellectuals” and what do they stand for? With scientific jargon bombarding beauty consumers, it’s only natural that individuals seek to understand the terminology and concepts behind skincare ingredients.  Accessibility to knowledge has given rise to a so-called “skintellectual movement”, that can only gain momentum. Lorraine proposes that it should play a pivotal role in challenging beauty brands on issues like sustainability. Only by questioning and demanding transparency, can we contribute to cleaning up the beauty industry and making it more environmentally conscious. To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.