Natural formulation may seem a new sector of the beauty industry today – barely 20 years old – but it was there long before the dawn of mainstream commercial cosmetics. Its roots lie in thousands of years of home formulation, herbology and traditional and folkloristic medicine with recipes handed down by word of mouth across generations. If you love the thought of being involved in an exciting, modern natural beauty movement that is part of the great continuum of ancient knowledge of the power of plants, then you will want to listen to this guest episode. Formula CEO and podcast host Lorraine Dallmeier talks to Dr Jenelle Kim, a 9th-generation master herbologist, doctor of traditional Oriental medicine, best-selling author, cosmetics formulator and wellness expert, who shares her rich heritage of plants of East Asia. Dr Kim has woven plants into her life and her career, and they are the powerhouses in her performance cosmetics. If you want to hear exactly what it means to infuse your ancestor’s knowledge into the formulations you create, join us for a fascinating story. To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.