Just when you thought the beauty industry had exhausted its lexicon, along comes “cleanical”. At first glance, cleanical seems innocent enough and quite easy to decipher; it’s a mash-up of “clean” and “clinical,” and aims to describe formulations that are both clean beauty formulations and clinically proven. What’s the harm in using it on labels, social media, or in the beauty media? For a start, cleanical should be seen as controversial as it has no scientific basis. To explain why, Lorraine Dallmeier, the host of Green Beauty Conversations and CEO of Formula Botanica, unpacks the term and presents her view on the use of “cleanical” in the beauty industry. In this episode, she argues why this buzzword should be abolished from our vocabulary and how it is yet another term that perpetuates misconceptions about clean beauty. To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.