In this episode, podcast host and Formula Botanica CEO Lorraine Dallmeier talks to indie beauty founder and graduate Leslie Reichgelt of Bella Botanicals, a natural and organic skincare brand based in the USA. Leslie shares her story on how she has built a successful beauty brand from the ground up, and talks of the highs and lows that she has experienced along the way. Leslie’s honest, practical and personal story shows how it is entirely possible to create a sustainable and successful natural beauty business from your own home, and dispels the myth that the market is too crowded for "yet another beauty brand". Listen in for the pep talk you need to follow in Leslie's footsteps. To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.