Navigating the tricky waters of sustainability regulations isn’t easy. So, to ensure your brand stands out for the right reasons, this episode is a must-listen. Green Beauty Conversations host Lorraine Dallmeier, CEO of Formula Botanica and her guest Maggie Spicer, Formula Botanica graduate and founder of Source Beauty ESG, explore these tricky waters. Have a listen to discover: The importance of authenticity: Maggie emphasises that brands need to develop a clear and authentic sustainability strategy. It must be tailored to their unique positioning and target audience. Navigating regulations: The regulatory landscape for sustainability claims is evolving. Maggie explains the importance of understanding and following both national and international standards to avoid legal pitfalls. Consumer perception: Ensuring that sustainability claims are clear and documented is crucial for keeping consumer trust. Misleading claims can lead to significant legal challenges. Framework for claims: Building a robust framework for sustainability claims helps brands move from a state of fear to empowerment. Listen now to discover how beauty brands should protect themselves and avoid sustainability pitfalls.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram