Did you know that UW–Madison has an economic impact of $30 billion dollars annually on the state of Wisconsin? In this bonus episode, we talked about how Crystal has seen UW–Madison’s impact across the state of Wisconsin and how she communicates this value to Wisconsin policymakers. As the senior director of State Relations for the University of Wisconsin–Madison, Crystal Potts is the connecting piece between UW–Madison and the state government, balancing the interests and needs of Wisconsin legislators and policymakers with those of UW–Madison leadership, faculty and students. Listen to learn how state funding of UW–Madison impacts the university’s competitiveness and how Crystal advocates for the university while responding to legislators’ needs.