"Leader of the Pack (VRRROOOM!)"/CEO & President Lauren G. R. Johnson of the family-owned Rudy's Markets (a Bend, Oregon grocery business which also runs the brands Newport Avenue Market and Oliver Lemon's) joins Marc Raco and guest host Sterling Hawkins (CART) on location at NGA in San Diego. She discusses the importance of change and differentiation, the value and importance of community involvement for the brand, presentation in general and attending to the tiny details. the value of employee-owners, being a visiting destination for tourists.growing sales vs. growing the business, surrounding yourself with your peers and being aware of what's happening in the industry, the annual customer appreciation sale, being a family business, and attention-getting business cards (and why they provide business cards to employees).