In this episode, your host Fay Kakai sits down with Joachim Ewechu from Shona to talk about how Shona is transforming East African economies and societies through "Good Business." Joachim talks about strategic segmenting of African businesses, funding challenges and new initiatives, the power of community and partnerships, as well as an alternative, thought-provoking, way to define success. Joachim Ewechu is the Co-Founder and CEO of Shona - an organisation that provides business advisory and business training to help SME’s grow revenues and become profitable businesses. www.shona.co