Click here to try Databox free, or learn more. Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At face value, most B2B companies who want to capture existing demand among high-intent prospects could see a great ROI on search ads. So I sat down with Google Ads expert Silvio Perez to ask: who are the best for? How can you know if you'll get a good ROI? And what are the factors that make them successful or unsuccessful? Links View the benchmark data Follow Silvio If you liked the episode, let us know on LinkedIn!