For the last few weeks we have been talking to industry thought leaders on how strategic planning in Canada has changed over the last 10 years and what might be in store for the next. In our final episode in this series, we are talking to Emily MacLaurin-King,VP GAD and Josh Hansen, VP Strategy...

Helen Keller once said, “Life is either a daring adventure, or nothing.” Matt Foulk’s 9-5 is CSO of Jolly Good but when he’s not working, he can be most often found on his bike (or one of several). Matt is the Founder of Ghost Gravel (an adventure cycling company that creates and supports...

There is rarely a week that goes by where I don't see an article or report or study on effectiveness. And for obvious reasons. Advertising is "commercial art" and so obviously should be expected to deliver. And while there is much more data to show that this commercial art is doing something,...