Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora. This week we're joined by Joe Martinez, Director of Client Strategy at Clix Marketing. He shares his top Quora Ads learnings, and I'll put him on the hot seat answering PPC related questions on Quora. He has been voted as a Top 25 Influential PPC Expert in 2017 & 2018 by PPC Hero and regular columnist on Search Engine Land, Marketing Land, and WordStream. Episode insights: - Embrace where people are in their buyers journey on Quora - Understand audience targeting on Quora and align your ad copy - Separate out remarketing campaigns from prospecting campaigns Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.