This week we're joined by Leonard Kim, Social Media Strategist at Keck Medicine of USC. In this episode, he walks us through how he leveraged a Quora Business Account to get tons of press, links, and website traffic. A few insights from the episode: - How to provide value with a business account that drives website traffic - Why he developed a Quora first content strategy - Why answering questions as a brand is different than as a person - He also shares some tips for personal branding on Quora Leonard Kim went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. Now he is recognized by Entrepreneur as a Top Personal Branding Expert, Forbes as a Top Marketing Influencer and Inc. Magazine as a Top Digital Marketer and Top Youth Marketer. He has amassed a social media following of well over 500,000 people and loves cupcakes.