This week's guest is Soso Sazesh, the CEO and Founder of Growth Pilots. Growth Pilots is a paid digital marketing agency focused on helping high-growth companies scale their paid search (SEM) and paid social marketing channels. He started Growth Pilots to create a new digital marketing agency model that's built on deep partnership with a select group of leading high-growth companies. Soso has helped scale customer acquisition for best-in-class companies such as Instacart, Gusto, Glassdoor, Betterment, Glowforge, Automattic, Kabam and dozens more. I have overseen more than $300 million in ad spend over my career.