Bootstrapping a B2B SaaS to 20M ARR in revenue without significant external funding is challenging. Even though it might seem extremely difficult, you can do it using solid processes, having skilled people on the team, and the founder staying motivated and focused on the goal. This big goal is doable and possible with the right plan and determination. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman interviews Emeric Ernoult, Co-founder of Agorapulse, a social media...

What is SaaS growth and why is it important to audit your SaaS growth? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman is joined by Asia Orangio, founder and CEO of DemandMaven, a growth consulting firm that assists SaaS companies in identifying their best growth opportunities. Together, they discuss the importance of auditing SaaS growth and provide valuable insights and strategies on how to conduct a growth audit. With a focus on revenue, retention, and sustainable...

How can you achieve successful product-led growth for your SaaS? We dive into this topic with the author of the bestselling book “Product-Led Growth”; Wes Bush. We will discuss everything from the core principles and significance of product-led growth (PLG) to how to implement PLG and overcome the most common challenges.  Wes dispels the common misconception that PLG is solely about free trials or freemium models, breaking it down into three essential components: acquisition, product...

​​In season 2 of the Grow Your B2B SaaS podcast, we asked all our guests the same question: "What kind of advice would they give a B2B SaaS founder growing to 10M ARR?" So have you surpassed the 10K MRR, and looking to scale to 10M ARR? This podcast episode is for you! This podcast episode will be packed with valuable advice.  Make sure to follow the podcast if you like this content 💙 Since we asked all the guests the same question, but they covered different aspects, you will be able to...

In season 2 of the Grow Your B2B SaaS podcast, we asked all our guests the same question: "What kind of advice would they give a B2B SaaS founder growing to 10K MRR?" We want to save you a lot of time in this summary episode, as we combined all the answers into one single episode. Are you looking to grow your SaaS and unsure how to surpass the 10k Monthly Recurring Revenue (MRR) mark? This podcast episode will be packed with great advice. All the guests will give practical advice on how to...

Why should you hire globally as a SaaS company? In this episode on the Grow Your B2B SaaS podcast, we delve into the crucial topic of the importance of global hiring for SaaS companies. Our guest, Amir Reiter, CEO and founder of CloudTask, a prominent B2B sales solution marketplace, brings his expertise, drawing from experiences at companies like Drift, HubSpot, and NetSuite.  Amir shares insights on the evolving dynamics of work, emphasizing the significance of seeking talent on a global...

Embarking on the journey from product-market fit to go-to-market success is a pivotal moment for any SaaS startup. It requires a strategic approach and a keen understanding of market dynamics. The CFO plays a crucial role in guiding the company through this critical transition. In this episode on the Grow Your B2B Podcast, we explore the important aspects and best practices that can help startups navigate this journey successfully. Our subject matter expert is Joyce Mackenzie Liu the Founder...

Building a successful startup, especially in the competitive world of B2B SaaS, is a challenging task. It requires dedication, strategic decision-making, and a focus on achieving profitability. Achieving profitability in a startup requires careful planning, customer focus, revenue-driven decisions, and adaptability. In this podcast episode on the Grow Your B2B SaaS, host Joran Hofman interviews Melissa Kwan, a successful entrepreneur bootstrapping her third startup, E-Webinar. Melissa shares...

What is marketing automation and why is it important for your B2B SaaS? Well, the automation of processes will be required if hypergrowth is to be achieved, encompassing marketing and client messaging. In this episode of the Grow Your B2B SaaS podcast hosted by Joran Hofman we dive deep into one of the most important SaaS topics of marketing automation and how it can be leveraged for your B2B SaaS. The goal, naturally, is to enable hypergrowth to be maintained without compromising the...

Achieving Product-Market Fit is a pivotal milestone for any business, ensuring that your product seamlessly meets the demands of your target audience. Discover the essential steps to achieve Product-Market Fit with our comprehensive guide. From market research and identifying customer pain points to refining your value proposition, we provide actionable insights to align your product with market needs. Learn effective strategies for customer feedback loops, rapid iteration, and leveraging...

The most listened-to episode of Season 1 is still about how to go to market with Andrew Davis, and for this reason we are going to dive deeper into this same particular topic on How to plan, predict and prove your Go To Market plan. Our subject matter expert is Mark Stouse, CEO of Proof Analytics, an AI-powered platform for GTM.Mark's has 30 years in marketing, He was CMO for 10 years, now CEO at Proof Analytics.  Crafting a successful Go-To-Market (GTM) plan requires a strategic approach...

Bootstrapping, the art of building a business without external funding, requires resourcefulness and strategic financial management. As a bootstrapper navigating the entrepreneurial landscape, securing capital can be a challenging yet essential aspect of scaling your venture. While traditional funding avenues like venture capital may seem elusive, there are alternative strategies to fuel your startup's growth. In this insightful episode on the Grow Your B2B SaaS - Podcast , show host Joran...

Securing early-stage investment for your SaaS (Software as a Service) startup is a pivotal step in turning your innovative ideas into a thriving business. To attract potential investors, it's crucial to first develop a compelling business plan that clearly articulates your product's unique value proposition and the problem it solves. Create a robust financial model that demonstrates a realistic and scalable revenue stream. Building a prototype or minimum viable product (MVP) can also instill...

Bootstrapping your SaaS company to a 10M+ exit is a formidable challenge that requires a strategic and disciplined approach. First and foremost, focus on achieving profitability early on, as this not only sustains your business but also makes it an attractive acquisition target. As you grow, prioritize hiring talented individuals who complement your skills and can take over key roles, allowing you to work on scaling the business rather than getting bogged down in day-to-day operations....

To reduce your CPL (Cost Per Lead) and scale profitable campaigns, it's crucial to adopt a strategic approach. Start by meticulously analyzing your audience data to target the most promising segments and refine your messaging accordingly. Implement A/B testing to optimize ad creatives, headlines, and landing pages, ensuring they resonate with your target audience. Employ advanced audience targeting options provided by advertising platforms, such as lookalike audiences and custom audience...

To build and grow a high-performing B2B SaaS sales team, it's essential to follow a strategic approach. Start by defining your ideal customer profile and understanding their pain points thoroughly. Then, hire sales professionals with a deep understanding of your industry and product. Provide comprehensive training and ongoing coaching to ensure they are well-equipped to communicate the unique value proposition of your SaaS solution. Implement robust CRM and sales enablement tools to...

Product marketing for your B2B SaaS requires a strategic approach to effectively reach and engage your target audience. Start by thoroughly understanding your customer personas and their pain points. Craft a compelling value proposition that highlights how your software solves their specific problems. Develop a clear and concise messaging strategy that communicates the benefits and unique features of your SaaS solution. Utilize content marketing to create informative blog posts, whitepapers,...

How do you improve your user onboarding? Effective user onboarding is crucial for driving user engagement and retention on your platform. A seamless onboarding process welcomes new users, guiding them through your product's key features and benefits, while minimizing any potential hurdles. By implementing a user-centric onboarding strategy, you can ensure that users quickly grasp how to navigate and utilize your platform, leading to higher satisfaction levels and increased usage over time....

How to build a community as a B2B SaaS? In season one, episode eight of our podcast, we were privileged to host Alex Theuma, where we discussed how to create a community within a B2B SaaS. In this episode, we take the subject matter a notch higher as we host Mike Rizzo, the Founder & CEO of Marketingops and community-led Growth Advisor at Rev Brains. We discuss the importance of having a thriving community as a B2B SaaS. Mike shares valuable, actionable tactics on How to build a...

When it comes to achieving accurate and insightful revenue attribution, mastering the right approach is crucial for the success of your business. In this episode, Joran Hofman hosts Steffen Hedebrandt the Co-founder of Dreamdata. In this episode, our guest expert helps us to understand How to do revenue attribution the right way. Revenue attribution isn't just about tracking where your customers come from; it's a strategic process that involves understanding the entire customer journey,...

The most important and sustainable avenue for long-term growth is SEO. The big question is how to leverage SEO as a B2B SaaS? Long-term growth frequently depends on this investment. Maeva Cifuentes, CEO of Flying Cat Marketing, a startup that helps B2B SaaS companies with their SEO and content strategy, is our special guest today. Maeva has extensive knowledge to impart based on her three years of expertise and track record of working with over 40 B2B SaaS firms. Immediately, let's begin!...

Welcome to the Growing a B2B SaaS podcast, where we provide actionable advice on all aspects of growing a business-to-business software company. Whether it's customer success, sales, funding, bootstrapping, exits, or scaling, we've got you covered. In this episode, we'll dive into the topic of making your SaaS startup sellable and discuss the steps to selling your business successfully. Our special guest today is Thomas Smale, the founder and CEO of FE International, Inc, a tech-focused...

Want to build a strong for your startup? In the third episode of season two of Growing a B2B SaaS, host Joran Hofman delves into building a strong company culture to foster growth in a B2B SaaS organization. Joined by Mads Wedderkopp, CEO of Dream Influence, an influential marketing SaaS platform, they explore the significance of recruiting and retaining top talent to accelerate SaaS growth. Mads, drawing from his experience in scaling a SaaS company from zero to 6.5 million ARR,...

In this episode of the "Growing a B2B SaaS" podcast, host Joran Hoffman interviews Michael Humblet, author of the books "Why Now" and "Nobody Knows You," and founder of Chaomatic, a service company aiding VW sales companies in generating more leads through creative content. Michael shares his insights on why businesses should invest in B2B software tools right now and how to overcome common challenges in sales and marketing. The conversation begins with Joran asking Michael why people should...

A profitable ad campaign is a marketing initiative that generates a positive return on investment (ROI) and achieves the desired objectives within a specified budget. In other words, it is an advertising campaign that brings in more revenue or value than the cost of running the campaign. The big question is, how do you run successful and profitable ad campaigns? The profitability of an ad campaign is typically measured by analyzing key performance indicators (KPIs) such as conversion rates,...