Welcome to episode 230 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mary Ellen Murrah, the Chief Strategy & Marketing Officer at Vista Consulting Team.   She joined the Vista Team in 2019. Mary Ellen spent more than 16 years managing and marketing a national, legal case management software company. That position introduced her to thousands of personal injury law firms across the country. She was a familiar face at annual legal events and...

Welcome to episode 229 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with John M. Cooper, Founding partner at Cooper Hurley Injury Lawyers and a veteran of Virginia personal injury law practice, to delve into the complexities of railroad worker injury cases governed by FELA and the challenges of dealing with railroad companies like Norfolk Southern and CSX. They highlight the importance of expert witnesses, early legal representation, and...

Welcome to episode 228 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken interviews Vivek Rao, co-founder and CEO of Foundation AI. They highlight how well-organized data and technology can streamline document management in law firms, increasing efficiency, reducing costs, and enhancing client satisfaction. The conversation emphasizes the value of using AI as a solution to specific business problems rather than just a standalone technology.   Vivek Rao is...

Welcome to episode 227 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Lively, President of Cathedral Capital. Brooke emphasizes the importance of data-driven strategies like EOS and scaling up and highlights the crucial steps to prepare a law firm for sale, focusing on clean financials, efficient operations, and staff training. The conversation delves into hiring the right people, implementing proper procedures, and fostering a deliberate...

Welcome to episode 226 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, President and CEO of Legal Soft. Hamid and Ken discuss how AI and automation transform the legal industry, improving client interactions and retention. They delve into the importance of leveraging technology for client acquisition, personalized communication, and nurturing lasting relationships to boost law firm profitability and efficiency while adapting to the...

Welcome to episode 225 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jon Cumberworth. They discuss the vital role of a fractional COO in law firms, emphasizing the importance of clarity in vision and communication for team alignment. They delve into leveraging technology, AI, and offshore resources to optimize efficiency and profitability, highlighting the transformative impact on business growth and success.   Jon Cumberworth's primary focus...

Welcome to episode 224 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with David Klein, Director of Business Development at ConsulTV. They discuss the benefits of Connected TV Advertising, offering a special deal for podcast listeners. David shares insights on tracking digital marketing campaigns and reflects on his experience with traditional TV advertising strategies.   David works with law firms and their agencies across the country helping them...

Welcome to episode 223 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development, and Matt Smyers, Senior Digital Advertising Advisor, at Consultwebs. They discuss essential strategies for optimizing Local Service Ads (LSAs) on Google, emphasizing the importance of quick response to calls and messages, consistent positive reviews, and effective use of the LSA dashboard. The discussion also touches on the...

Welcome to episode 222 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken was interviewed by Lawrence LeBrocq on his podcast Victim to Victory: The Personal Injury Playbook. Ken shares his fascinating journey into personal injury law, including how he got involved in the personal injury law field. Hardison's personal experience with his mother's car accident led him to pursue a career in helping people who needed to be helped.    Coming from humble beginnings,...

Welcome to episode 221 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tom Conlon, the founder and CEO of North Street.   Tom Conlon, the founder of North Street, is a seasoned professional with over two decades of expertise spanning design, web programming, copywriting, operations, and team leadership. Tom's journey began in the consumer publishing sector, where he honed his skills as a web designer, developer, and later as a writer and editor...

Welcome to episode 220 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Dana Brooks, a partner at Fasig Brooks in Tallahassee, Florida. Dana shared valuable tips on cash flow management and scaling a law firm while prioritizing client service.   Dana Brooks, a resident of Tallahassee for over 30 years, hails from the Florida Panhandle. As the first in her family to achieve a college degree, Dana transitioned from a career as a clinical social...

Welcome to episode 219 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, the President/CEO of Roux Advertising in New Orleans. Eric discusses the importance of social media marketing for lawyers. They delve into strategies for building brand awareness, engaging with audiences, and utilizing platforms like YouTube to boost visibility and growth. The conversation highlights the significance of a solid content strategy, creative...

Welcome to episode 218 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Mullins, CEO of Mullins Media Group, LLC. Chris emphasizes treating intake teams like sales teams to improve conversion rates and revenue. They discuss strategies such as mystery calls, call scoring, and training new staff to enhance customer interactions and maximize success in converting calls to clients.   Chris Mullins is a thought leader in the legal world of...

Welcome to episode 217 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool is an invaluable resource for understanding individual and team dynamics in a workplace setting, emphasizing that it is not a measure of...

Welcome to episode 216 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Frankie Fihn, a digital marketer with a strong background in SEO. With 16 years of experience, Fihn has developed a deep understanding of retargeting and its benefits. He emphasizes the importance of using multiple creatives and variations in retargeting ads to avoid overwhelming potential customers and make them feel like they are learning about the firm organically. Fihn's...

Welcome to episode 215 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Andrea Belk Olson, a distinguished professional in customer experience improvement and founder of Pragmatic, a company committed to enhancing customer experience across various businesses. She shares her expertise through her Customer Mission podcast, Harvard Business Review, and other platforms. Olson's perspective on improving customer experience is shaped by her belief in the...

Welcome to episode 214 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Moses DeWitt from Just Call Moe to discuss the importance of differentiation, originality, and providing value to the audience in successful social media branding for lawyers.   Moe DeWitt is an experienced Florida personal injury attorney and has recovered millions for his clients. He’s fought against insurance companies and large corporations, advocating for the injured...

Welcome to episode 213 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Pratik Shah from EsquireTek to discuss the transformative role of artificial intelligence (AI) in the legal industry, focusing on streamlining tasks and enhancing efficiency. A Southern California native, Mr. Shah began his legal career as a Deputy District Attorney with the County of Sacramento where he worked on the trial team. He led numerous trials to verdict in...

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Karl Seelbach, an experienced defense attorney from Austin, Texas, who founded his firm and specializes in personal injury defense. Leveraging his nearly 20 years of expertise, he developed Scribe AI, a software to enhance efficiency and reduce costs in depositions, reflecting his commitment to improving the plaintiff's side of legal proceedings.       What You'll Learn from This Episode:  1. Embracing Legal Technology: ...

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Victoria Collier, founder of Quid Pro Quo. Victoria brings a unique perspective to law firm valuations and exit planning, drawing from her extensive background in elder law, estate planning, and asset protection. After successfully building and selling her seven-figure law firm, Victoria established quid pro quo to meet expert guidance in valuations and exit planning demand. Her perspective, shaped by her own experiences,...

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Mary Blackiston, a seasoned copywriter with a strong background in working with lawyers and a deep understanding of effective copywriting in the legal field. Copywriting plays a crucial role in the success of any law firm's marketing efforts. It is the art of crafting persuasive and compelling written content that engages potential clients and motivates them to take action.     What You'll Learn from This Episode: ...

Ken Hardison introduces Lawrence LeBrocq, a Pennsylvania attorney specializing in personal injury and workers' compensation. Lawrence shares his humble beginnings, growing up with limited resources, and his journey to becoming a successful lawyer. The challenges of growing a law firm, particularly in terms of recruiting quality personnel. Lawrence emphasizes the importance of treating clients like family and consistently following up with them. The value of having a strong litigation team...

In this episode of #GrowYourLawFirm, with host #KenHardison speaks with Janelle Bailey, a personal injury attorney based in Seattle, WA. Janelle shares her remarkable journey of starting from scratch in a new city and achieving over 400% growth in her law practice within two years. This episode is a must-listen for any legal professional looking for real-world insights into building a successful law firm. What You'll Learn from This Episode: Janelle's Background and Move to...

In episode of #GrowYourLawFirm host #KenHardison welcomes Ben Leader, a distinguished attorney from Rock Hill, SC, and managing partner at Elrod Pope Law Firm. Ben shares his inspiring journey of significant progress and growth in the legal industry, especially in the challenging landscape of personal injury and workers' comp cases. Dive deep into the transformative strategies and insights that propelled Ben's firm to new heights. What You'll Learn from This Episode: Ben Leader's...

In this week's #growyourlawfirm podcast, Ken has the privilege of speaking with & being a guest on Victoria Collier's Podcast, " SMART LAWYERS Transition to position" They discuss #KenHardison remarkable journey from humble beginnings to becoming a highly successful #lawyer and business owner. Ken's narrative is a testament to the power of strategic marketing and business acumen, exemplified by his bold move of borrowing half a million dollars for advertising, resulting in a significant...