Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families. Watch the full interview here: https://youtu.be/xGZg8IiDNSg  Don’t forget to help us grow by subscribing and liking on YouTube! TIME-STAMPED SHOW NOTES: (00:00) Vivian Tu shares her goal of being rich and desired wealth. (06:00) Focus on increasing earning power rather than saving. (07:16) Importance of learning and being selfish in job choices. (09:50) Vivian's mom's reaction to her leaving JPMorgan. (11:53) Tax-saving strategies: retirement accounts, mortgage interest, tax credits. (14:28) Why do rich people buy high-end fake bags? (16:04) Women providing for themselves and investing. (20:16) Being flexible in partnership roles. (21:10) Vivian's portfolio consists of index-tracking ETFs and target-date retirement funds. (21:51) Slow and steady investing is recommended for most people. (22:13) Chinese culture associates investing with luck and gambling. (23:41) Vivian wrote a book to provide a comprehensive guide to personal finance. (25:09) Vivian's business made $3.2 million. (27:20) Vivian feels more fulfilled making $300k from her business. (30:26) Instagram is a powerful platform for Vivian's content. (33:01) Vivian Tu mentions the shift in attention spans and content delivery. (34:00) Vivian Tu shares her content creation process and time allocation. (37:31) Vivian Tu breaks down her revenue streams, with brand partnerships being the largest. (41:40) Pricing yourself as a creator. (42:30) Vivian Tu plans to expand into different mediums in the next five years. (43:49) Vivian Tu talks about the structure of her core team. (50:47) Vivian Tu talks about her best friend David Suh and how they empower each other in their businesses. (53:01) Vivian values her friends who understand her experience. (54:43) Vivian believes friendships should be a cost-benefit analysis. (58:09) Some biases hinder certain minorities' success. (1:00:35) Vivian empowers diverse talent in her hiring decisions. (01:01:30) Vivian Tu talks about her family and work ethic. (01:04:17) Vivian Tu shares her experience as an Asian American business creator. (01:06:51) Vivian Tu shares where to find her book and online. What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices