Here’s the problem with most buyer personas: they’re too general to actually be useful to individuals on your marketing team. In this 11-minute audio version of our blog post, “Unlocking Great Content: How to Create a Content Marketing Persona,” Amanda Natividad, Head of Marketing for Growth Machine, walks you through creating a persona that works best for your content creation efforts. Show Notes: 2:03 - What You Need in a Content Marketing Persona 6:38 - Create Your Content Marketing Persona 10:05 - Summary: What are the steps in building your content marketing persona? Links: Buyer persona (0:37) Increase conversions (2:22) Zapier’s blog (3:17) Viewers vs. customers (5:57) Contact Growth Machine (11:07) Find us on Twitter: Amanda: @amandanat Growth Machine: @growthmachine__