A style guide isn’t just for design or brand teams to ensure consistency. It can apply to other teams too — especially content marketing teams, where there are various creative stakeholders involved. In this 13-minute audio version of our blog post, “From Grammar Tips to Business Goals: How to Make a Content Style Guide,” Amanda Natividad, Head of Marketing for Growth Machine, walks you through the most useful elements of a style guide. Plus, you can even use our template as your starting point. Show Notes: 1:48 - Define best practices for SEO and blog post structure 7:57 - Nip common mistakes in the bud with grammar guidance 9:37 - Be specific about your unique style principles 10:25 - Explain how your content ties to your business goals 12:48 - Use our style guide template Links: From Grammar Tips to Business Goals: How to Make a Content Style Guide How We Hire Great Writers at Growth Machine (0:30) How We Run Growth Machine (0:33) Notion (1:15) How to Find 100+ Great Keywords in Less than 1 Hour (2:48) Google's reference page (5:35) Active vs. Passive Voice (6:40) U.S. literacy rate (6:55) Hemingway (7:12) Readable (7:24) Grammarly (7:43) Cheat sheet to AP Style (8:37) How a Gig Economy Website Hit 100,000 Monthly Visitors in 6 Months (9:05) Find us on Twitter: Amanda: @amandanat Growth Machine: @growthmachine__